Privacy Policy

Effective date: September 1, 2026

This Privacy Policy explains how Marathon Petroleum, operating this BASED store ("we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit, interact with, or buy from this website.

Information we collect

Depending on how you use the store, we may collect identifiers and contact details such as name, email address, phone number, delivery address, and account or order details; transaction information such as products purchased, order value, payment status, and fulfillment records; device and online activity information such as IP address, browser type, pages viewed, referring URLs, cookie identifiers, and interaction events; and communications you send to customer care. Payment card information is processed by the payment methods available at checkout and is not requested by us through email or phone.

Sources of information

We collect information directly from you, automatically through your device and browser, from Shopify and the payment, shipping, analytics, fraud-prevention, and advertising services used to run the store, and from parties you direct to share information with us.

How we use information

We use personal information to provide and improve the store; process, fulfill, and support orders; communicate about an order or customer service request; prevent fraud and keep the site secure; comply with legal obligations; measure store performance; and, where permitted, deliver or measure advertising. Where a privacy law requires a legal basis, our bases may include performing a contract, meeting legal obligations, pursuing legitimate interests that do not override your rights, or obtaining consent.

Cookies, analytics, and Google Ads

We and our service providers may use cookies, pixels, and similar tools to operate the website, understand traffic, remember preferences, and measure advertising. We may use Google Ads services, which can use cookies or similar technology to measure campaign performance, build audiences, or show ads based on prior visits where permitted by your choices and applicable law. You can manage many Google advertising preferences through Google’s ad settings and control browser cookies through your browser. Review our Cookie Policy for additional detail.

How we disclose information

We may disclose information to service providers that help operate the store, including Shopify, payment providers, fulfillment and shipping partners, customer service and security providers, analytics providers, and advertising partners. We may also disclose information when required by law, to protect rights or safety, or in connection with a business transaction. We do not sell personal information for money. Some advertising-related disclosures may be considered "sharing" under certain U.S. state privacy laws; where those laws apply, we provide applicable opt-out choices.

Retention and security

We retain information for as long as reasonably needed for the purposes described here, including order support, recordkeeping, dispute resolution, security, and legal compliance. We use reasonable administrative, technical, and organizational safeguards, but no internet transmission or storage method is completely secure.

Your choices and privacy rights

Depending on where you live, you may have the right to request access to, correction of, deletion of, or a portable copy of certain personal information, or to object to or limit certain processing. You may also unsubscribe from marketing communications using the link in the message. To submit a request, email support@based.net with the subject line “Privacy Request.” We may need to verify your identity before acting.

California privacy notice

If the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), applies to you, you may have rights to know, delete, correct, opt out of sale or sharing, limit certain sensitive-information uses, and not receive discriminatory treatment for exercising privacy rights. We collect the categories described in this policy for the business and commercial purposes described above. You or an authorized agent may make a request through support@based.net. We honor an applicable Global Privacy Control signal as an opt-out request for browser-based sale or sharing where required. You can also use the Your Privacy Choices link in the footer where available.

Children

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can review the request.

Changes and contact

We may update this policy to reflect operational, legal, or regulatory changes. The effective date at the top shows when it was last revised. For privacy questions, contact Marathon Petroleum at support@based.net, +1 (208) 943-8422, or 1429 Foxmore Street, Pocatello, Idaho 83204, United States.